It’s official: there’s a new beer in town.
Ultra Right Beer CEO Seth Weathers dropped an ad this week for his beer company in the style of Smokey and the Bandit. Weathers attacks woke companies like Bud Light and announced he will be donating to the 1776 Project; a Trump-founded PAC that supports “patriotic education.”
“That’s me, Conservative Dad. You’re probably wondering how I got here,” Weathers says at the beginning of the ad. “This is an unlikely story of a fed-up American who had enough of the woke beer companies and decided to do something about it. I’m on a mission, and I won’t stop until all Americans have a 100 percent woke-free American beer company they can be proud of again.”
According to Fox Business, “After only being in business for less than 15 days, Ultra Right was expected to surpass $1 million in sales, gaining over 10,000 customers and selling 20,000 six-packs at $20 a pop since the April launch. But those statistics have since changed as sales soar for the company.”
Meanwhile, Bud Light continues its downward spiral. The Anheuser-Busch corporation’s market cap, which stood at $134.55 billion on March 31, stands at 100.38 billion; a decline of more than 25 percent.
Watch the ad above.
