According to a report from Just The News, the Kamala Harris campaign outspent the Trump campaign 20 to 1 on social media advertising the week of the presidential debate.
Much of the ad blitz zeroed in on battleground states like Michigan and Pennsylvania.
From Just The News:
In the week surrounding the ABC News presidential debate, on Sept. 10, Harris spent $1.3 million on Instagram and Facebook in Pennsylvania while Trump spent $22,465. In Michigan,
Trump spent $34,790 on those platforms and she spent $1.5 million.
Trump has invested heavily on Google and YouTube ads but Harris is still spending more in that category as well. Since she joined the presidential race in July, Harris has spent $25.7 million compared to $12.8 million for Trump.
“The Harris campaign must spend an enormous amount on digital advertising, and we don’t because our campaign’s greatest asset is President Donald J. Trump,” said Karoline Leavitt, a spokeswoman for Trump’s campaign. “Millions of people want to organically watch and engage with President Trump – you can’t put a dollar value on that.”
Despite the millions spent on social media ads, the Harris campaign failed to see any significant bump following the debate. Harris and Trump remain neck-and-neck in battleground states, according to polling averages from RealClearPolitics and FiveThirtyEight.
More over at Just The News:
Harris outspending Trump on Meta platforms Facebook, Instagram 20-1: NYT analysis https://t.co/48GcF5wwck
— John Solomon (@jsolomonReports) September 20, 2024
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