Anheuser-Busch heir Billy Busch stopped by Newsmax Wednesday night to talk about the downward spiral of Bud Light in the wake of the brand’s partnership with trans TikToker Dylan Mulvaney.
Busch says he wants to “make Bud Light great again.”
“They’re gonna have to do something drastic in order to change the tide that’s rolling with them right now,” Busch told Newsmax TV’s “Rob Schmitt Tonight” Wednesday.
“I think I could make Bud Light great again, to tell you the truth.”
Bud Light’s parent company is looking at more than $400 million in loses since the boycott.
“I think what AB InBev has done has turned off a big portion of the population with their advertising,” Busch told Newsmax.
“You know, let’s face it, the Dylan Mulvaney advertising was controversial, it was something people didn’t relate to, and it was definitely a political agenda that was shoved down people’s throats. And so, the people that drink beer, especially the Bud Light drinkers, didn’t relate to advertising like that and it just turned them off and because it’s so political today, you know, it’s just something that I don’t know if AB’s ever gonna recover from.”
He added: “I don’t think they’ve been in the heartland of this country where you have your farmers, your blue-collar workers who enjoy a Bud Light after work, and they don’t understand that these people, including me at my age, I don’t really understand the whole gender identity thing. The whole transgender thing. I don’t really understand it.”
“I’m not against it, but do we want that on our beer cans? Not really. That’s not something that we can relate to, that most people that drink Bud Light can relate to, and these people that are running the company now, they bring in these very woke, liberal college kids and put them to work in the marketing department and they come up with advertising like this.”
More over at Mediaite:
Anheuser-Busch Heir Tells Newsmax He Wants to ‘Make Bud Light Great Again’ https://t.co/fBBph4f1It
— Mediaite (@Mediaite) August 10, 2023
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