Ben & Jerry’s parent company Unilever may be the latest cautionary tale in the woke culture wars; the company has lost $2.5 billion dollars after consumers called for a boycott over an anti-America Fourth of July tweet.
“This 4th of July, it’s high time we recognize that the US exists on stolen Indigenous land and commit to returning it,” the brand’s official Twitter account said on America’s birthday.
“The faces on Mount Rushmore are the faces of men who actively worked to destroy Indigenous cultures and ways of life, to deny Indigenous people their basic rights,” the ice cream makers said in a statement.
Now, they are paying for it.
From The New York Post:
Shares of Unilever, the Anglo-Dutch multinational firm, slid as much as 1% at Thursday’s opening bell after closing down .5% the previous day.
The company’s stock price has fallen to roughly $51 after closing at $52.28 during Monday’s shortened trading — and the day before Ben & Jerry’s posted its unpatriotic tweet.
The result has seen its market cap drop to $131 billion from roughly $133.5 billion on Monday.
Ben & Jerry’s, which was acquired by Unilever but whose board remains independent in voicing its views on political issues, said the July 4 celebrations can “distract from an essential truth about this nation’s birth.”
More over at The New York Post:
Unilever stock loses $2.5B amid calls to boycott Ben & Jerry’s over tweet https://t.co/7hBHNZm1fv pic.twitter.com/jNSHP7qCAG
— New York Post (@nypost) July 6, 2023
