The Mulvaney misstep is looking more like a mortal wound for Anheuser-Busch.
According to a New York Post report, the beer giant is laying off hundreds of corporate staff members after suffering billions in market value in the wake of a partnership with trans TikToker Dylan Mulvaney.
Bud is expected to cut 2% off its workforce,
“While we never take these decisions lightly, we want to ensure that our organization continues to be set for future long-term success,” CEO Brendan Whitworth said in a statement. “These corporate structure changes will enable our teams to focus on what we do best — brewing great beer for everyone.”
From The New York Post:
The restructuring, the outlet reported, will eliminate corporate and marketing roles at major US offices, including in St. Louis, New York, and Los Angeles.
…
A current regional head of marketing told the Daily Caller last month that while Bud Light’s corporate parent denied firing marketing VP Alissa Heinerscheid and the group VP of Anheuser-Busch’s mainstream portfolio, Daniel Blake, they were actually “gone gone.”
The source, who was granted anonymity for discussing internal company policy, added: “To my understanding, if we publicly announced the word ‘fire,’ it opens up the potential for them to sue us. That’s why we said leave of absence.”
It’s unclear if any other staffers have been handed pink slips in the wake of Mulvaney’s boycott-inducing campaign, where one post saw her relaxing in a bubble bath with a Bud Light.
Mexican lager Modelo Especial has officially dethroned Bud Light as America’s top-selling beer —a title Bud held for 20 years running.
More over at The New York Post:
Anheuser-Busch to lay off hundreds of US corporate workers after Bud Light campaign disaster https://t.co/o0BAZ1E8aj pic.twitter.com/PiOKbs50UA
— New York Post (@nypost) July 27, 2023
