According to a Politico report, Senate GOP members are readying a $100M ad buy in hopes of recapturing the majority in November.
From Politico:
The outline of their spending plan … offers insight into how the Senate GOP is attempting to mitigate a brutal cash deficit with Democrats and rebound after losses in the past two cycles. While the committee shared few details, its broad strategy is clear: Rely on wealthy recruits to self-fund and draw big donors, take advantage of Joe Biden’s unpopularity to save money in key battleground states, and use independent expenditures to complement those efforts.
The NRSC will begin placing reservations for independent expenditures on Thursday in four states: Ohio, Nevada, Michigan and Arizona. The committee described the buys as “multimillion dollar” investments in TV and digital but declined to specify the total size of them or the breakdown per state.
Republicans will need to maximize the use of their dollars as they try to win back the Senate. They will gain control if they flip just one additional seat in addition to the near-guaranteed pickup in West Virginia following the retirement of Sen. Joe Manchin (I-W.Va.) (The NRSC recruited West Virginia Gov. Jim Justice into that race and does not expect to need to spend in it.)
“Joe Biden’s extreme unpopularity has given us a chance to build a lasting Senate Majority,” said National Republican Senatorial Committee Executive Director Jason Thielman. “Now it is incumbent on our candidates to execute.”
More over at Politico:
News: @NRSC is prepping a $100M fall ad blitz to retake the Senate
That includes:
>> NRSC IE spending in AZ, NV, MI & OH
>> joint ad buys (hybrid/coordinated) with GOP candidates in those states + MD, PA, MT, WINRSC relying heavily on hybrid ads in 2024https://t.co/dIPlezDVfB
— Ally Mutnick (@allymutnick) June 20, 2024
